From 40p to £3: We Priced 20 UK CBD Edibles by the Cost of One 10mg Dose
Photo: CBD gummies, chocolate bars and drinks arranged on a table with price tags, via www.cruisehive.com
Walk down any UK CBD shelf and you’ll see the same trick played twenty different ways. The tub says 500mg. The price says £32. Somewhere in the middle your brain quietly gives up and buys whatever the packaging looks like. That’s how a £28 pot of pastilles ends up next to a £12 bar of chocolate and nobody blinks.
So we did the boring bit. We bought 20 UK edibles as paying customers in the first week of November 2026 — gummies, drinks, chocolate, the odd lollipop — and converted every single one to the same measure: cost per 10mg of CBD. Then we weighed them, checked the lab reports, and tasted the lot.
Why cost per 10mg is the only figure worth memorising
Every edible label gives you total CBD. Almost none give you cost per dose, because cost per dose makes cheap packaging look expensive and expensive packaging look silly. The sum is easy: take the total milligrams in the pack, divide by 10 to get the number of doses, then divide the price by that.
A 300mg pack of 30 gummies at £24 contains 30 doses of 10mg, so each dose is 80p. Same price, different maths: a 150mg pack of 15 pastilles at £28 is £1.87 a dose. Two tubs, similar weight on the shelf, more than double the cost.
The league table: cheapest to priciest
All prices include standard UK delivery where it was charged, checked 2–6 November 2026.
| # | Product | Total CBD | Price | Cost per 10mg |
|---|---|---|---|---|
| 1 | Thistle & Co Bulk Gummies (100pk) | 1000mg | £39.90 | £0.40 |
| 2 | Brightwell Everyday Gummies (60pk) | 600mg | £29.99 | £0.50 |
| 3 | Kestrel Dark Chocolate Bar | 200mg | £11.99 | £0.60 |
| 4 | Norfolk Nugget Gummies (50pk) | 500mg | £32.00 | £0.64 |
| 5 | Chalk & Root Sour Cubes (40pk) | 400mg | £27.50 | £0.69 |
| 6 | Harbour Hemp Chocolate Bar | 150mg | £11.00 | £0.73 |
| 7 | Nettle & Nine Night Gummies (30pk) | 300mg | £24.00 | £0.80 |
| 8 | Bloom & Hemp Vegan Gummies (45pk) | 450mg | £37.00 | £0.82 |
| 9 | Pennine Pantry Hemp Chocolate | 100mg | £9.50 | £0.95 |
| 10 | Fenland Fizz Sparkling Drink | 15mg | £1.60 | £1.07 |
| 11 | Wold & Willow Caramels (25pk) | 250mg | £27.00 | £1.08 |
| 12 | Cobalt Coast Can | 20mg | £2.40 | £1.20 |
| 13 | Marsh Lane Lollipops (5pk) | 50mg | £6.50 | £1.30 |
| 14 | Verity Vale Gummies (20pk) | 200mg | £27.00 | £1.35 |
| 15 | Orchard Row Chocolate | 60mg | £8.99 | £1.50 |
| 16 | Sunrise Seltzer | 10mg | £1.75 | £1.75 |
| 17 | Honeystone Pastilles (15pk) | 150mg | £28.00 | £1.87 |
| 18 | Copper Kettle Fudge | 40mg | £8.00 | £2.00 |
| 19 | Velvet Botanical Gummies (30pk) | 300mg | £89.00 | £2.97 |
| 20 | Mere & Marrow Mini Tins (3pk) | 30mg | £9.99 | £3.33 |
The bulk gummies win, and it isn’t a photo finish
Numbers one to eight are all gummies, and that tells you something about how edibles are manufactured: the cost sits in the moulding and the packing, not the cannabidiol. Buy 100 instead of 20 and you’re not paying less per milligram of CBD, you’re paying less per bag of sugar and gelatine.
The catch is dose creep. A 100-count tub is a two-and-a-half month supply at one a day, and gummies that sit in a kitchen cupboard through a warm August lose a bit of their precision. If you’re not going to get through them, a cheaper-per-mg bulk buy is a false economy.
Drinks are the worst value, and the least consistent
Nothing in the table is quite as pricey per milligram as a can. The best of the bunch, Fenland Fizz, still lands at £1.07 per 10mg — more than double the mid-table gummies — and two of the tins we tested delivered well under the CBD printed on the side. Drinks are also the category where lab reports were most likely to be missing entirely: seven of the nine drinks had no batch-specific certificate on the website, only a generic PDF from 2024.
When we weighed them, five packs missed
We sent three of each product for independent potency testing. Five of the 20 fell outside ±10% of the label claim, which is the tolerance we’d accept on a food product. One 10mg gummy came back at 6.2mg. Two of the drinks came in over — one by 40% — which sounds generous until you’re trying to keep your dose steady.
The most consistent products were the mid-priced chocolate bars, which is probably a function of how chocolate is made: you can’t really under-fill a bar without noticing.
Lab reports: thirteen out of twenty showed their working
Thirteen brands had a batch-matched certificate of analysis you could find in under two minutes, with the batch number matching the pack. Four had a report that didn’t match the batch on the tub. Three had nothing at all beyond a photo of a lab and a promise. Two of those three are in the top ten on price, which is a reminder that cheap and transparent aren’t the same thing.
Tasting notes, briefly, because it matters
Cheap chocolate is fine. Cheap gummies are a minefield. The bottom three products on the table were also the three we’d least want to eat twice — one pastille tasted faintly of wet cardboard, and the £89 gummies were indistinguishable from the £24 ones in a blind taste test. Packaging is doing a lot of heavy lifting in that £2.97 figure.
Who we’d actually buy from
If you want the cheapest sensible dose, Thistle & Co and Brightwell both stack up, and both publish batch reports. If you want something you’ll enjoy eating, Kestrel and Harbour Hemp are the sweet spot — sub-80p per 10mg with a report you can actually check. And if you’re buying drinks for the novelty, buy them for the novelty and don’t expect value per milligram.
Price isn’t the whole story, but it’s the bit the shelf hides. Work out your cost per 10mg before you get to the till and you’re already ahead of the marketing department.
